We exist to help you be your best and we encourage joy. We put you first—and, more importantly, we believe you should put yourself first. Since 2008 we’ve been curating and creating clothes, accessories, planners, and more to make life a little bit brighter and a lot more fun. Over a decade later, this remains our mission, as does drawing awareness to mental health issues and creating products dedicated to you and your well-being.
Joy comes in many forms—color, music, confetti, great conversation—and we believe it sparks creativity, connects people, and makes us more resilient. It lives inside of all of us, sometimes it just needs a little encouragement. So we create and curate products to inspire it.
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